David Viviano

David Viviano
David Viviano
Chief Economist ,

David Viviano is Chief Economist at SAG-AFTRA (Screen Actors Guild– American Federation of Television & Radio Artists). In this capacity, David plays a primary role in negotiating and enforcing employment contracts for actors and other performers working in both traditional and digital media. David oversees SAG-AFTRA’s Office of Media & Labor Economics, which analyzes evolving economic trends in media production and distribution. As a member of the senior executive staff at SAG-AFTRA, David collaborates with the elected leadership of the union to devise and implement strategy for the organization.


SAG-AFTRA’s Office of Media & Labor Economics, overseen by David Viviano, studies granular audience data for media consumed over a variety of platforms. The department’s dedicated Analytics team

performs robust analysis of proprietary and licensed data related to the production and distribution of media. David also oversees SAG-AFTRA University, the organization’s internal learning program. As part of this capacity, David delivers live lectures and creates interactive digital learning modules for union staff and stakeholders.


David Viviano recently authored, “The Impact of the Internet on Employment and Income in the US Media and Entertainment Business,” in the book Digitized Labor, published by Palgrave MacMillan in 2018.

Prior to serving as the Chief Economist of SAG-AFTRA, David worked for PricewaterhouseCoopers. David earned a BA from Wesleyan University Majoring in Film Studies, and holds an MBA from the S.C. Johnson College of Business at Cornell University.

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